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With every logo/brand change comes a point where a creative concept must be translated into one of the most basic forms of business communication: the business card. |
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Our creative vision was to make a simple piece of paper communicate the richness and mesh of traditional and new technology that we use on a daily basis. |
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After rounds of concepts and going through paper samples and printing techniques, we came to the decision to take one side of the card and have it run on a modern offset press. The reverse we would be printed on a letterpress from 1898. |
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The letterpress side of the card has a piece of the mark imprinted slightly into the paper...this impression was only the letterpress hitting the paper a little harder than normal. |
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We're all thrilled with the end result, and we've got great reviews from the few cards that have made it out into the world so far. |
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A big thanks goes out to the folks at Advanced Letterpress for their help and patience in the process. |
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